In the fall semester of my senior year at the University of South Carolina, I collaborated with a creative team to develop a dynamic marketing campaign for HookN’Hide, a Charleston-based belt buckle brand known for its handcrafted, coastal-inspired designs. Together, we focused on highlighting the brand’s connection to Lowcountry culture and its dedication to artisan craftsmanship. My role involved coordinating content strategy and visual storytelling, ensuring that each piece captured the brand’s authentic, outdoorsy spirit. The campaign successfully reinforced its identity as a uniquely Southern brand with national appeal.